Chatbot

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• The chatbot as a communicative, marketing and business success factor: empirical analysis

  Joan Francesc Fondevila-Gascón, Abigail Huamanchumo, Ramon Martín Guart, Óscar Gutiérrez Aragón

  47-70

  DOI: https://doi.org/10.24265/cian.2024.n19.02