Communication strategies

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  • Use of artificial intelligence in advertising strategies:a case study of micro-advertising agencies in Ibarra, Ecuador

    Jefferson Israel Vinueza, Gandhy Godoy-Guevara, Jaime Portilla-Chagna
    140-166
    DOI: https://doi.org/10.24265/cian.2024.n19.06

  • The red flashes of Folkmarketing Coca Cola's strategy with the Bolivian salteña

    Vanessa Calvimontes Diaz
    83-110
    DOI: https://doi.org/10.24265/cian.2022.n16.04