Advertising

6 Items

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  • Use of artificial intelligence in advertising strategies:a case study of micro-advertising agencies in Ibarra, Ecuador

    Jefferson Israel Vinueza, Gandhy Godoy-Guevara, Jaime Portilla-Chagna
    140-166
    DOI: https://doi.org/10.24265/cian.2024.n19.06

  • A decade after #YoSoy132: approaches, scope of the movement and the dynamics that promoted it from Twitter

    Andrómeda Martínez Nemecio, Enrique Iturralde Chaparro
    199-220
    DOI: https://doi.org/10.24265/cian.2023.n18.08

  • Cognitive, emotional and social learning in the audiovisual area. Successful cases during the pandemic

    Marta Saavedra Llamas, Rocío Gago Gelado, Laura Martínez Otón, Andy Tavárez Pérez
    121-153
    DOI: https://doi.org/10.24265/cian.2023.n18.05

  • El análisis del viraljacking y la percepción del peruano millennial: El Juego del Calamar

    Eliana Alejandra Quijandría Cayo
    99-120
    DOI: https://doi.org/10.24265/cian.2023.n18.04

  • Telecommunication companies’ tales to strengthen brand: analysis of television spots during pandemic confinement

    James Anthony Dettleff Pallete, Viviana Rivas Gonzales
    179-198
    DOI: https://doi.org/10.24265/cian.2022.n16.08

  • The naturalization of male chauvinism in adolescents through fiction series

    Elena Bandrés Goldáraz
    35-56
    DOI: https://doi.org/10.24265/cian.2022.n15.02