Presence and absence of the Spanish women's magazines in social networks. Analysis of their interactivity on Facebook, Twitter and Instagram

Authors

DOI:

https://doi.org/10.24265/cian.2022.n16.03

Keywords:

Women's press, social media, community, interactivity, participation

Abstract

The digitalization of the women's magazines has brought with it the use of a multitude of Web 2.0 resources. The latest to appear are the social actors that, since 2006, have become the new spaces for the women's press to meet with readers. In this study we wanted to analyze, through content analysis, how the five main Spanish women's magazines Vogue, Elle, Telva, Woman and Marie Claire behave in the three social networks that are common to all of them: Facebook, Twitter and Instagram. Although each social network has its own specificities, we did not find any real communities of readers or two-way interactivity on the part of the publications.  Nor have we noticed their presence in new social networks such as Tik Tok or Twitch where there is a younger audience and with which they should get involved as soon as possible

Metrics

Metrics Loading ...

Downloads

Download data is not yet available.

Author Biographies

  • María Ganzabal Learreta, University of the Basque Country

    Doctor since 1996, has been a professor both in the Audiovisual Communication Department since 2003 and, since 2009, in the Journalism Department of the University of the Basque Country.
    After working in several Communication Agencies and in the American magazine New Woman (New York), she has been coordinator of the Communication Area of the Master's Degree in Feminist and Gender Studies at the University of the Basque Country and has taught classes in this postgraduate course since 2008. .
    The studies of her in multiple research teams have always been oriented towards digital journalism, social platforms, participatory journalism, audiences and social issues in addition to those related to gender. Her articles on these aspects can be seen published in magazines with a high impact rate.
    Currently, she is the academic secretary of the Department of Journalism in which she teaches subjects related to social and participatory journalism.

  • Koldobika Meso Ayerdi, University of the Basque Country

    Graduated in Journalism from the UPV/EHU and a PhD from the same University, he has been continuously participating since 2001 in projects obtained in competitive calls at an international, national and regional level, with results that have had cross-border repercussions. He currently directs the project financed by the Ministry of Economy and Competitiveness entitled "News, networks and users in the hybrid media system"
    In these projects, a networking system has been implemented with researchers from other Spanish, European and Latin American universities, and the creation and maintenance of public access databases has been encouraged. Specialized in the areas of cyberjournalism, educational innovation and gender, he has produced numerous publications in other languages (mainly English) and has made regular contributions at conferences.
    This intense and regular research activity around coherent lines of work has been maintained in recent years and has been combined with the position of director of the Department of Journalism (UPV / EHU), a position he has held since 2013.

  • Jesús Ángel Perez Dasilva, University of the Basque Country

    Full Professor in the Department of Journalism of the UPV/EHU. He has been vice dean of the Faculty of Social Sciences and Communication (2009-2012), director of the Master's Degree in Social Communication (2016-2018) and member of the University Commission for Teaching Evaluation (Docentiaz, 2016-2022).

    He has been a visiting professor at the University of Cambridge (United Kingdom, 2012) and at the University of Seville (2010). Likewise, he has participated in the Erasmus+ program of teaching mobility in the following universities: University of Trieste (Italy, 2011), University of Beira interior (Portugal, 2013), University of Porto (Portugal, 2015), University of Minho (Portugal, 2016), University of Wroclaw (Poland, 2017 and 2019).

    He is a member of the Gureiker research group (group A of the Basque university system) and has participated in 27 research activities in competitive calls, being the principal investigator in 5 of them. He is co-author of 65 scientific articles (13 Q1 and Q2 in SJR / WOS), 27 book chapters and 100 contributions in national and international conferences. In addition, he has 3 six-year terms recognized by the CNEAI. His lines of research focus on cyberjournalism, social innovation, design, journalism and social networks.

  • Terese Mendiguren Galdospin, University of the Basque Country

    Associate professor in the Department of Journalism. She has a PhD in Information Sciences from the University of the Basque Country, as a researcher she has participated in 20 projects and has published more than 30 scientific articles in prestigious journals included in databases such as JCR, SCOPUS or Dice-Cindoc. Currently, she is a member of the project "News, networks and users in the hybrid media system" (RTI2018-095775-B-C41) and of the Gureiker Consolidated Research Group (IT1112-16). Her lines of research are Journalism on the Internet and Educational Innovation and New Teaching Methodologies, which she combines with management work as Vice Dean of Communication at her Faculty.

References

Abidín, C. (2015). Microcelebrity: branding babies on the Internet. Journal of Media and Culture Vol 18. N 5

Abidín, C., Ots, M. (2016) Influencers tell all?. Blurring the lines. Nordicon, Sweden

Almansa-Martínez, A. y Gómez de Travesedo-Rojas, R. (2017). El estereotipo de mujer en las revistas femeninas españolas de alta gama durante la crisis. Revista Latina de Comunicación Social, 72, 608- 628. https://dx.doi.org/10.4185/RLCS-2017-1182es

Armentia Vizuete, J. I.; Ganzabal Learreta, M. y Marín Murillo, F. (2010). La perspectiva de género en las ediciones digitales de las revistas femeninas y masculinas españolas. Congreso AE-IC Comunicación y desarrollo en la era digital , febrero 2010, 22. 1-23

Ballesteros, C.A. (2018). El índice de engagement en redes sociales. Una medición emergente en la comunicación académica y organizacional. Razón y Palabra, 22, 5-7.

Caldeira, S. (2018). Shop it. Wear it. Gram it: a qualitative textual análisis of women´s glossy fashion magazines and their intertextual relationship with Instagram. Feminist Media Studies vol, 20. Pp 86-103 doi.org/10.1080/14680777.2018.1548498

Castelló-Martínez, A, (2016) El marketing de influencia: Un caso práctico. En I. Zacipa, V. Tur-Viñes y J. Segarra-Saavedra (Coords.), Tendencias publicitarias en Iberoamérica: Diálogo de saberes y experiencias (pp. 49-65). Alicante

Cristófol, C.; Cabezuelo, F. y Paniagua, F.J. (2017). “La adaptación de la revista Vogue al nuevo contexto digital del periodismo de moda”. Doxa, 24, 55-75 https://dx.doi.org/10.4185/RLCS-2017-1182es

Deuze, M. (1999). Journalism and the web. An analysis of skills and standards in an online environment. Gazette, 61(5), 373-390.

Ferri, P. (1997). La rivoluzione digitale. Comunitá, individuo e testo nell’era di Internet. Milano, Mimesis.

Fumero, A. y García, M. (2008). Redes sociales: contextualización de un fenómeno dos punto cero. Telos, 76, 1-14

Gabler, N. (2010). Toward a new definition of celebrity. California. The Norman Lear Centertainment

Gallego Ayala, J. (2013). De reinas a ciudadanas. Medios de comunicación ¿motor o rémora para la igualdad? España: Aresta Mujeres

Ganzabal Learreta, M. (2006). Nacimiento, remodelación y crisis de la prensa femenina contemporánea en España. Revista Latina de Comunicación Social, 61

Ganzabal Learreta, M. (2018). Nuevos y viejos espacios conversacionales en la prensa femenina. Foros, blogs y comunidades virtuales en sus ediciones digitales. Estudios del Mensaje Periodístico, 24(2) http://dx.doi.org/10.5209/ESMP.62214

Ganzabal Learreta, M; Meso Ayerdi, K., Pérez Dasilva, J.A., Mendiguren Galdospin, T. (2020). Latina de Comunicación Social, 75, 271-289 https://doi.org/10.4185/RLCS-2020-1426

Garrido, M. (2012). Revistas femeninas de alta gama. Crónica de un desdén. Salamanca. Comunicación Social Ediciones y Publicaciones

Gómez de Travesero, R. y GIL, M. (2020). De Twitter a Instagram: ¿Qué red social eligen las revistas de moda y belleza?. Icono 14. Vol 18. N 1 https://doi.org/10.7195/ri14.v18i1.1395

Jove, M. (2011). Influentials: localizando líderes de opinión en El Confidencial. Pamplona. Eunate, D.L.

Kaplan, A. y Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53 (1), 59-68.

Keller, E.; y Berry, J. (2003). The Influentials: One American in ten tells the other nine how to vote, where to eat and what to buy. New York. Simon and Schuster

Menéndez Menéndez, I. (2009). Aproximación teórica al concepto de prensa femenina. Comunicación y Sociedad, 2. 277-297

Menéndez Menéndez, I. (2013). Tipología de la prensa femenina. Una propuesta de clasificación. Estudios del Mensaje Periodístico. 19, vol 1. https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42516

Menéndez, M. I. y Figueras, M. (2013). La evolución de la prensa femenina en España: de la Pensadora Gaditana a los blogs. Comunicació: Revista de Recerca y D´Anàlisi, 30 DOI: 10.2436/20.3008.01.105

Milner, M. (2010). Is celebrity a new Kind of Status System?. Society 45. 5. 379-387 doi 10.1007/s12115-010-9347-x

Orihuela, J.L. (2008). Internet: la hora de las redes sociales. Nueva Revista, 79

Orsini, M. (2014). Prensa femenina, ¿herramienta de empoderamiento para las mujeres? Tesis doctoral. Universitat Autónoma de Barcelona

Pedroni, M. (2016). Meso-celebrities, fashion and the media: How digital influencers struggle for visibility. Film, fashion and consumption. Vol 5. N1. https://doi.org/10.1386/ffc.5.1.103_1

Riera, S. y Figueras, M. (2012). El modelo de belleza de la mujer en los blogs de moda: ¿una alternativa a la prensa femenina tradicional?. Cuadernos de Género de la Igualdad y la Diferencia, 7, 157-176 http://dx.doi.org/10.18002/cg.v0i7.908

Rodríguez, A. (2017). Evolución conceptual y adaptación digital de las denominadas revistas femeninas. Estudio analítico de Elle, Telva, Vogue, Mujer Hoy, S Moda y Yo Dona. (tesis doctoral) Universidad Complutense

Rost, A. (2006). La interactividad en el periódico digital. Tesis doctoral. Bellaterra: Universitat Autònoma de Barcelona.

Sábada, T.; y San Miguel, P. (2017). Nice to be a fashion Blogger, hard to be influential : An análisis based on personal characteristics, knowledge, criterio and social factors. Journal of Global Fashion Marketing. Taylor & Francis. 1-19 10.1080/20932685.2017.1399082

Salaverría, J. (2005). Tipología de los cibermedios periodísticos: bases teóricas para su clasificación. Revista Mediterránea de Comunicación 8(1), 19-32, 1-14

Segarra, J. y Hidalgo, T. (2018). Influencers, moda femenina en Instagram: el poder de prescripción en la era 2.0. Mediterramea Vol 9. N1 10.14198/MEDCOM2018.9.1.17

Shevat, A. (2017) Designing bots. O`Reilly Media Inc. EEUU

Suárez-Villegas, J.C. (2017). El periodismo ciudadano. Análisis de opiniones de periodistas profesionales de España, Italia y Bélgica. Convergencia 24 (74), 91-111 . https://dx.doi.org/10.29101/crcs.v0i74.4383

Vázquez, Herrero, J., Negreira, Rey, M. C., and López, García, X. (2020). Let’s dance the news! How the news media are adapting to the logic of TikTok. Journalism, https://doi.org/10.1177/1464884920969092

Velasco, A.M. (2019). La moda en los medios de comunicación: de la prensa femenina tradicional a la política y los/las influencers. Prisma Social, 24. 153-185

Weber, S. (2004). The success of open source. Harvard Press

Wulf, T., Schneider, F. M., and Beckert, S. (2020). Watching players: An exploration of media enjoyment on Twitch. Games and culture, 15(3), 328-346. https://doi.org/10.1177/1555412018788161

Downloads

Published

2022-12-28

Issue

No. 16 (2022): Correspondences & analysis N°16 2022 (july - december)

Section

Arti­cles

License

Copyright (c) 2022 María Ganzabal Learreta, Koldobika Meso Ayerdi, Jesús Ángel Perez Dasilva, Terese Mendiguren Galdospin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

In case the manuscript is approved, the authors retain the copyright and assign to the journal the right to publish, edit, reproduce, distribute, display and communicate in the country of origin and abroad by means of print and electronic media in different databases.

In order for this procedure to be recorded, the author must fill out the following formats:

Format 1 - Author data Format.

Format 2 - Affidavit on originality and authorization for the publication of articles Format.

Format 3 - Open Science Compliance.

How to Cite

Ganzabal Learreta, M., Meso Ayerdi, K., Perez Dasilva, J. Ángel, & Mendiguren Galdospin, T. (2022). Presence and absence of the Spanish women’s magazines in social networks. Analysis of their interactivity on Facebook, Twitter and Instagram. Correspondences & Analysis, 16, 61-82. https://doi.org/10.24265/cian.2022.n16.03
Crossref
Scopus
Google Scholar
Europe PMC

Share

Similar Articles

1-10 of 186

You may also start an advanced similarity search for this article.