About the Journal

Framed in a context where the media experience a series of technological changes in the production of their messages, typical of the knowledge society, the journal Correspondencias & Análisis has, as its fundamental objective, the biannual publication of specialized academic articles in:

  • Journalism (Press and Digital Media).
  • Public Relations.
  • Advertising.
  • Audiovisual Communication
  • Population, Communication and Sustainable Development

ISSN: 2224-235X (Impreso)  / ISSN (en línea): 2304-2265

Find us also at: Mendeley  / Academia.edu  /  Linkedin / Twitter  / Email

Current Issue

No. 19 (2024): Correspondences & analysis N°19 2024 (january - june)
					View No. 19 (2024): Correspondences & analysis N°19 2024 (january - june)

 

Finally, issue 19 of the journal includes articles that cover various facets of soundcommunication in Latin America. Londoño (2024), researcher from Universidad Indoamericana,undertakes an exhaustive analysis of the public radio industries in Ecuador, especially in acontext that promotes the digitization of content. Meanwhile, the study by Seni (2024),professor at the Universidad Autónoma del Caribe, conducts a rhetorical analysis of some ofthe most legendary compositions of the music genre known as vallenato, an approach thatis novel within the field of musical studies in the region which generally opt for designscloser to ethnography or anthropology.

TABLET OF CONTENT

Published: 2024-03-25

Editorial

  • Editorial

    Alejandro Nuñez Alberca
    09-12
    DOI: https://doi.org/10.24265/

Arti­cles

  • Challenges and opportunities of the radio industry. Public radio case of Ecuador

    Cristian Londoño Proaño
    13-46
    DOI: https://doi.org/10.24265/cian.2024.n19.01
  • The chatbot as a communicative, marketing and business success factor: empirical analysis

    Joan Francesc Joan Francesc, Abigail Huamanchumo, Ramon Martín Guart, Óscar Gutiérrez Aragón
    47-70
    DOI: https://doi.org/10.24265/cian.2024.n19.02
  • Influence of Social Networks Sites on Latin American Democracy

    Luis Eduardo León Ganatios , Lidia Angeles García González
    71-91
    DOI: https://doi.org/10.24265/cian.2024.n19.03
  • Critical notes on communication policies in platform capitalism in Latin America

    Aimé Aminahuel, Malvina Rodriguez
    92-117
    DOI: https://doi.org/10.24265/cian.2024.n19.04
  • Until Love Do Us Part: Counter-Narrative as a Narrative Instrument. A Theoretical Approach

    Gonzalo Sarasqueta, Rocío Sétula, María Florencia Olsen
    118-139
    DOI: https://doi.org/10.24265/cian.2024.n19.05
  • Use of Artificial Intelligence in advertising strategies: a case study of micro-advertising agencies in Ibarra, Ecuador

    Jefferson Israel Vinueza, Gandhy Godoy-Guevara, Jaime Portilla-Chagna
    140-166
    DOI: https://doi.org/10.24265/cian.2024.n19.06
  • Rhetorical analysis of the compositions of the original vallenato or minstrel musical genre

    Giuliano Dante Seni
    167-195
    DOI: https://doi.org/10.24265/cian.2024.n19.07
  • Intelectuales en plataformas: aportes teóricos, alcances y límites para la praxis

    Letycia Gomes Nascimento, Pablo Nabarrete Bastos
    196-220
    DOI: https://doi.org/10.24265/cian.2024.n19.08
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