Exploratory Descriptive Analysis About Business Models in New Media: Strategies and Challenges

Authors

DOI:

https://doi.org/10.24265/cian.2021.n14.01

Keywords:

Journalism, News-organisations, Strategies, Business-model, Newmedia

Abstract

Digitization has brought with it an increase in the supply of media and content, which has led to an increase in competition for news companies both in terms of audience and income. But how to convert that audience that is migrating from paper to the digital environment into income? In this paper, an exploratory and descriptive analysis of the business models of journalistic companies in the digital environment
is made. For this reason, three objectives are proposed: to know the main marketing strategies, identify the conditions that have influenced decision-making and detect market challenges. Based on which, the reports made by the Reuters Institute, Pew Research Center, Poynter Institute, Evoca and the Association of Information Media are taken as a reference, as well as the contributions of various researchers on the
subject. It is found that, among the strategies developed, charging for content prevails in its various modalities, conditioned by the transformation in the value chain. It is necessary to face new challenges and adding value to a client who has lost confidence, personalizing services and constant adaptation to the impact of digital transformation.

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Author Biographies

  • Jesús Miguel Flores Vivar, Complutense University of Madrid

    Professor of Journalism at the Complutense University of Madrid. He is a professor and researcher at other Ibero-American universities (UNMSM, Peru; UPB Colombia; UNESP, Brazil) and a visiting professor at Italian universities (Roma "Sapienza", Siena, Perugia and Firenze). He is a regular speaker in courses, seminars and conferences at various international universities. He was Invited Professor at RCC Harvard University (Cambridge, USA) (VIII Seminar on Sociological and Political Research) and Plenary speaker at the Interdisciplinary Social Sciences Conference at University British of Columbia (Vancouver, Canada). He has been Co-founder (2005-08) of the Internet Journalism Observatory, Co-founder of the ITC Network (2016) and is President of the Media Studies Research Network (Common Ground). He has been a Complutense del Amo Research Scholar Fellow at the Center for Science and Innovation Studies of the University of California, Davis (USA) and was a visiting researcher at the Universidade Estadual Paulista (Sao Paulo, Brazil). He is the author of a hundred articles in specialized magazines and about twenty books. He is Director of the Complutense Research Group, Internet Media Lab and Principal Investigator of research projects related to Cyberjournalism, New Media and disruptive technologies in training. He is a PhD in Information Sciences (Complutense University of Madrid, 1999).

  • Guadalupe Aguado Guadalupe, Carlos III University of Madrid

    Associate Professor in the Department of Journalism and Audiovisual Communication at the Carlos III University of Madrid, a university where she has taught Undergraduate and Postgraduate courses since 2007. Previously, she taught at the Antonio de Nebrija University, where she was director of the Department of Journalism and Audiovisual Communication. She is a Doctor in Information Sciences from the Complutense University of Madrid (1995) and has three six-year research periods. She has participated in various competitive projects both internationally, nationally and regionally. She has completed research stays at the University of California-San Diego, Department of Communication (2010); at the Université Panthéon-ASSAS/Paris II (2008); as well as at the University of Coimbra (2007). Her line of research focuses on the business models of communication companies in the digital environment and on Press-State relations. She is a member of the research group Journalism and Social Analysis: Evolution, Effects and Trends (PASEET). She has been an Erasmus academic coordinator at the Carlos III University of Madrid. She is the sole author of monographs and co-author of books.

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Published

2021-12-06

Issue

No. 14 (2021): Correspondences & analysis N°14 2021 (july - december)

Section

Arti­cles

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Copyright (c) 2021 Jesús Miguel Flores-Vivar, Guadalupe Aguado Guadalupe

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How to Cite

Flores Vivar, J. M., & Aguado Guadalupe, G. (2021). Exploratory Descriptive Analysis About Business Models in New Media: Strategies and Challenges. Correspondences & Analysis, 14, 13-32. https://doi.org/10.24265/cian.2021.n14.01
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