Transmedia Intertextual Systems as a pedagogical strategy: From The Walking Dead® to The Odyssey
DOI:
https://doi.org/10.24265/cian.2015.n5.01Keywords:
Transmedia Storytelling, Intertextual RelationshipsI, Transmedia Intertextual, Systems, Transmedia Education, Convergence CultureAbstract
This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two goals: first, to structure a system that serves intertextual analysis tool to own transmedia products of the culture industry and the second, to generate possible keys to be used as a pedagogical strategy in the classroom to encourage reading and writing in conjunction with other symbolic systems. So, the article introduces the reader to the phenomenon of transmediality, which is then reviewed proposals from Henry Jenkins and Marsha Kinder that serve as material for developing a transmedia Intertextual System, which applied as a methodology for the analysis of a case of the entertainment industry, The Walking Dead ®.
From the above and way of results, the text identifies key for this type of transmedia systems, which are applied as instructional strategies for teaching in basic education levels in secondary and high schools, as evidenced in the The Odyssey study. Finally, in conclusion exposes the importance of exploring the possibilities offered by the study and reflection transmedial in areas that transcend the world of entertainment.
Metrics
Downloads
References
Appadurai, A. (2001). La modernidad desbordada. Buenos Aires: Trilce.
Departamento Administrativo Nacional de Estadística, DANE (2013, abril 23). “Encuesta de consumo cultural. Año 2012”. Extraída el 2/II/2015 desde http://www.dane.gov.co/files/investigaciones/eccultulral/presentacionecc-2012.pdf
Eco, U. (1993). Lector in fábula. La cooperación interpretativa en el texto narrativo. Barcelona: Lumen.
Gallego, A. (2011). Diseño de narrativas transmediáticas. Guía de referencia para las industrias creativas de países emergentes en el contexto de la cibercultura. Manizales: Universidad de Caldas.
Genette, G. (1989). Palimpsestos. La literatura en segundo grado. Madrid: Taurus.
Gosciola, V. (2012). “Narrativas Transmídia: Conceituaçâo e origens”. En Campalans, C.; Renó, D., y Gosciola, V. (eds.) Narrativas transmedia. Entre teorías y prácticas. Bogotá: Universidad del Rosario.
Gray, Jonathan (2010). Show sold separately: promos, spoilers, and other media paratexts. Nueva York: New York University.
Hernández Pérez, M. y Grandío Pérez, M. (2011). “Narrativa crossmedia en el discurso televisivo de Ciencia Ficción. Estudio de Battlestar Galactica (2003-2010)”. Área Abierta, núm. 28. Extraída el 30/I/2015 desde http://revistas.ucm.es/index.php/ARAB/article/view/ARAB1111130004A/4031
Herr-Stephenson, B. y otros (2013). “T is for transmedia: Learning through transmedia play”. Extraída el 30/I/2015 desde http://www.annenberglab.com/projects/t-transmedia
Jenkins, H.
_(2009). Confronting the Challenges of Participatory Culture. Education for the 21st Century. Cambridge: Massachusetts Institute of Technology
_(2008). Convergence Culture. La cultura de la convergencia de los medios de comunicación. Barcelona: Paidós.
_(2003, enero 15). “Transmedia Storytelling”. Extraída el 30/I/2015 desde http://www.technologyreview.com/news/401760/transmedia-storytelling/
_(2001, junio 1). “Convergence? I Diverge”. Extraída el 30/I/2015 desde http://www.technologyreview.com/article/401042/convergence-i-diverge/
Kinder, M. (1991). Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles. Berkeley: University of California Press.
Kirkman, R.; Adlard, C.; Moore, T. y Rathburn, C. (2013). The Walking Dead Compendium (volumen 1). California: Image Comics.
Kirkman, R.; Adlard, C. y Rathburn, C. (2013). The Walking Dead Compendium (volumen 2). California: Image Comics.
Klastrup, L. y Tosca, S. (2004). “Transmedia World. Rethinking Cyberworld Design” [conferencia]. CW ‘04 Proceedings of the 2004 International Conference on Cyberworlds. Washington D. C.: IEEE Computer Society.
Lévy, P. (2004). Inteligencia Colectiva: Por una antropología del ciberespacio. Washington: Organización Panamericana de la Salud.
Long, G. (2007). Transmedia Storytelling. Business, Aesthetics and Production at the Jim Henson Company. Massachusetts: MIT.
Matos, D. y Vicente, A. (2011). The Walking Dead: Caminando entre los muertos. Palma de Mallorca: Pretextos Dolmen.
Ministerio de Educación Nacional, MEN (2006). Estándares básicos de competencias de lenguaje. Bogotá: Editor Ministerio de Educación Nacional.
Montoya, D. (2014). “La ficción Zombi: Una mirada transmedia”. XII Congreso Latinoamericano de Investigadores de la Comunicación. Lima: PUCP
Montoya, D.; Vásquez, M. y Salinas, H. (2013). “Sistemas intertextuales transmedia: Exploraciones conceptuales y aproximaciones investigativas”. Co-herencia, vol. 9, núm. 18, pp. 137-159.
Odisea. Una Narrativa Transmedia (2013). “Inicio”. Extraída el 2/II/2015 desde http://odiseaunanarrativatransmedia1.tk/
Plan Digital TESO (2013). “Semilleros de investigación. Transmedia educativa. Transmedia, generando nuevos mundos y aprendizajes”. Extraída el 2/II/2015 desde http://www.planteso.edu.co/hometeso/semilleros-de-investigacion/transmedia/
Pratten, R. (2011). “Getting started in transmedia storytelling. A practical guide for beginners”. Extraída el 30/I/2015 desde http://www.slideshare.net/ZenFilms/getting-startedintransmedia-storytelling?from=embed
Scolari, C.
_(2010). “Narrativa transmediática, estrategias cross-media e hipertelevisión”, pp. 69-100. En Scolari, C.; Piscitelli, A. y Maguregui, C. (eds.). Lostología. Estrategias para entrar y salir de la isla. Buenos Aires: Cinema.
_(2009). “Transmedia storytelling. Implicit consumers, narrative worlds, and branding in contemporary media production”. International Journal of Communication, núm. 3, pp. 586-606. Extraída el 30/I/2015 desde http://beta.upc.edu.pe/matematica/portafolios/nmynt/transmediastoryte-lling.pdf
Varela, M. (1999). “De las culturas populares a las comunidades interpretativas”. Extraída el 30/I/2015 desde http://www.periodismo.uchile.cl/talleres/teoriacomunicacion/archivos/varela.pdf
Downloads
Published
Issue
Section
License
In case the manuscript is approved, the authors retain the copyright and assign to the journal the right to publish, edit, reproduce, distribute, display and communicate in the country of origin and abroad by means of print and electronic media in different databases.
In order for this procedure to be recorded, the author must fill out the following formats:
Format 1 - Author data Format.
Format 2 - Affidavit on originality and authorization for the publication of articles Format.
Format 3 - Open Science Compliance.
How to Cite
2.png)
