Media and Journalists in Twitter: The Chilean Case

Authors

  • Alberto López-Hermida Russo Universidad de los Andes (Chile)
  • Cecilia Claro Montes Universidad de los Andes (Chile)

DOI:

https://doi.org/10.24265/cian.2011.n1.02

Keywords:

Twitter, Journalism, Journalist, Social Networks, Ethics

Abstract

Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks.

The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile.

A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action.

Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, give his/her opinion as a common citizen, in an account created under his professional profile? Can media and journalists profiles co-exist in the same social network? The answers to these questions present us with new professional and ethical challenges that are worthy of further study.

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Author Biographies

  • Alberto López-Hermida Russo, Universidad de los Andes (Chile)

    PhD in public communication and master in government and culture of organizations by the University of Navarra (Spain). Master in Philosophy and degree in Social Communication from the Universidad de los Andes (Chile). He is a professor in the undergraduate and postgraduate programs of this House of studies. He is coauthor of the book Ethics and market. A reflection in the midst of the crisis (2009) and has published several articles on the image of women in political campaigns.

  • Cecilia Claro Montes, Universidad de los Andes (Chile)

    Journalist and professor. Degree in Social Communication from the Universidad de los Andes (Chile). He obtained the Master in Business Administration (MBA) in the School of Business (ESE) of that House of Studies. He is currently part of the management of the Faculty of Communication at the Universidad de los Andes, where he is teaching "research seminar" and "economic journalism".

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Published

2011-10-28

How to Cite

López-Hermida Russo, A., & Claro Montes, C. (2011). Media and Journalists in Twitter: The Chilean Case. Correspondences & Analysis, 1, 17-33. https://doi.org/10.24265/cian.2011.n1.02

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