No. 1 (2011): Correspondences & analysis N°1 2011 (january - december)

Revista Correspondencias & análisis N°1 2011 (ene. - dic.)

With the intention of examining and apprehending the dynamism experienced by the comunicológico spectrum of the 21st century, this first issue has 21 articles distributed in five thematic sections: "Communication & New Technologies", "public relations", " Advertising ", journalism" and "Media and society".

The texts were in charge of renowned academics from Latin America and Europe, who offer different perspectives of study that enrich the debate around the complex and global media reality.

TABLE OF CONTENTS

Published: 2011-10-28

Research articles

  • Cybercampaigns in Latin America: Potentialities and Limitations

    Andrés Valdez Zepeda, Delia Amparo Huerta Franco, Arturo Aguilar Aldrete
    3-16
    DOI: https://doi.org/10.24265/cian.2011.n1.01

  • Media and Journalists in Twitter: The Chilean Case

    Alberto López-Hermida Russo, Cecilia Claro Montes
    17-33
    DOI: https://doi.org/10.24265/cian.2011.n1.02

  • Power and Communication in Digital Society

    Luis Núñez Ladevéze, Teresa Torrecillas Lacave
    35-48
    DOI: https://doi.org/10.24265/cian.2011.n1.03

  • Origins of Cyberjournalism

    Lizy Navarro Zamora
    49-64
    DOI: https://doi.org/10.24265/cian.2011.n1.04

Methodological articles

  • Social Networks as Public Relations Tools in European Institutions

    Xosé Baamonde Silva
    67-82
    DOI: https://doi.org/10.24265/cian.2011.n1.05

  • Public Relations Interdisciplinary Teaching at Spanish and Mexican Universities. An exploratory study

    Marco Tulio Flores Mayorga, David Roca Correa
    83-99
    DOI: https://doi.org/10.24265/cian.2011.n1.06

  • The Strategic Plan of Communication as New Model of University Scientific Research

    Fernando Martín Martín
    101-114
    DOI: https://doi.org/10.24265/cian.2011.n1.07

  • Public Relations and Sustainable Development in Question in French Academic Works

    Arlette Bouzon, Joëlle Devillard
    115-135
    DOI: https://doi.org/10.24265/cian.2011.n1.08

  • Communication in Corporate Social Responsibility Management

    Sandra Orjuela Córdoba
    137-156
    DOI: https://doi.org/10.24265/cian.2011.n1.09

  • Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case

    Begoña Gómez Nieto
    157-172
    DOI: https://doi.org/10.24265/cian.2011.n1.10

Theoretical articles

  • Development of Creative Advertising. Past and Present

    Montse Vázquez Gestal
    175-190
    DOI: https://doi.org/10.24265/cian.2011.n1.11

  • Car Brands Positioning in UEMC University Students: Differences in Perception based on Driving Experience

    Alejandro Tapia Frade
    191-205
    DOI: https://doi.org/10.24265/cian.2011.n1.12

  • Educational Values through Advertising. ONCE Campaigns on the Radio

    Aurora García González, Sarai Lagos Area
    207-218
    DOI: https://doi.org/10.24265/cian.2011.n1.13

  • Enological-tourism Communication by Internet

    Mónica Matellanes Lazo
    219-239
    DOI: https://doi.org/10.24265/cian.2011.n1.14

Presentation

Editorial

Journalism

  • Felipe Sassone (1884-1959). The Spanish journalist who never stopped being Peruvian

    Juan Cantavella Blasco
    243-262
    DOI: https://doi.org/10.24265/cian.2011.n1.15

  • Critical Discourse Analysis: Sensationalist Press in Close Cultural Contexts. Cases of Ajá (Perú) & La Cuarta (Chile)

    Rodrigo Browne Sartori, Julio Carvajal Rivera, Rocío Salinas Oyarzo
    263-277
    DOI: https://doi.org/10.24265/cian.2011.n1.16

  • News Values in Feminine Magazines

    Alfredo José Dillon
    279-308
    DOI: https://doi.org/10.24265/cian.2011.n1.17

  • Incident Reports. Themes developed in the Press

    Rosa María Rodríguez Carcela
    309-325
    DOI: https://doi.org/10.24265/cian.2011.n1.18

  • Lugo Press during Galician Statute of Autonomy (1936)

    Paloma Abejón Mendoza
    327-346
    DOI: https://doi.org/10.24265/cian.2011.n1.19

Media and Society

  • Ethical Considerations for Youth Treatment by the Media

    Juan Carlos Suárez Villegas
    349-368
    DOI: https://doi.org/10.24265/cian.2011.n1.20

  • Theoretical Clues for a New Vision of Mediatic Reception from Migratory Experience

    Luis Concepción Sepúlveda, Alfons Medina Cambrón
    369-384
    DOI: https://doi.org/10.24265/cian.2011.n1.21